Flat-to-Model Presets: One Outfit, Every Style

Same garments, completely different imagery. That's what templates unlock. Upload one set of flat-lay product photos and generate PDP-ready product shots, lifestyle campaigns, editorial spreads, and social content — all without re-uploading or reconfiguring anything.

Presets define every detail of how your output looks: pose, background, lighting, camera angle, expression, and mood. Templates group presets into visual themes, so applying a template generates multiple images with a consistent photographic style. One upload, one click, multiple images ready for different channels.

What are templates?

A template is a collection of presets that share a visual style and purpose. Think of it as a photoshoot brief, where every preset in the template is a different shot in that brief.

Each preset is a complete instruction set that controls:

• Pose — body position, weight distribution, arm placement
• Background — studio color, location, environment
• Lighting — direction, quality, complexity
• Camera — framing, angle, lens, aperture
• Style — overall photographic aesthetic
• Expression & mood — facial expression, emotional tone

On-Model ships with a library of system templates for Flat-to-Model, from the original catalog looks (PDP Style, Lifestyle, Editorial, Social Media, Premium, Dynamic) to the 24 studio, editorial and product-specific looks added in July 2026. Each one holds 3 to 6 presets, so a single run gives you that many shots per garment.

Same outfit, four templates

To demonstrate the power of templates, we'll process the same three garments — a jacket, trousers, and shoes — through four different templates. Each generates three outputs using three presets from that template.

Our model for this guide is Astrid:

PDP — Product Detail Pages

Clean studio shots designed for product pages. White background, sharp garment detail, consistent framing across angles. These are the images your customers see first.

Three angles from one upload. The same #EDEDED studio background, the same even lighting, the same 85mm lens — every output is ready for your product detail page without any post-production.

Lifestyle — Natural & Contextual

Warm Mediterranean settings with natural light. These outputs place your product in a real-world context — perfect for lookbooks, campaign pages, and brand storytelling.

Same jacket, trousers, and shoes — now in a completely different photographic context. The warm Mediterranean sunlight, shallow depth of field, and contextual backgrounds tell a lifestyle story that studio shots can't.

Editorial — High Fashion

Dramatic dark studio with hard directional lighting. Sculptural poses, deep shadows, and cinematic contrast. These are the shots that lead magazine features and brand campaigns.

The same outfit that looked clean and commercial in PDP now looks like a high-fashion editorial. Deep charcoal backgrounds, dramatic key lighting, and angular poses transform everyday garments into statement pieces.

Social — Bold & Dynamic

Urban street style optimized for social media feeds. Bright natural daylight, engaging compositions, and approachable energy designed to stop the scroll.

Bold, bright, and designed for Instagram and TikTok. The 4:5 aspect ratio, shallow depth of field, and warm urban bokeh make these outputs scroll-stopping without any additional editing.

Inside a preset — what each field controls

Every preset is a JSON instruction set sent to the flat-to-model API. Here's what a PDP preset looks like under the hood:

{
  "pose": "Model standing front facing. Weight shifted naturally onto one leg.",
  "background": "Seamless studio background in plain #EDEDED.",
  "style": "Clean premium ecommerce studio.",
  "expression": "Soft confident smile with gentle spark in the eyes.",
  "mood": "Energetic, approachable, modern.",
  "camera": {
    "framing": "Full body vertical centered",
    "angle": "Eye level",
    "lens": "85mm portrait",
    "aperture": "f8 high garment sharpness"
  },
  "lighting": {
    "direction": "Soft frontal studio lighting",
    "quality": "Even diffused light with minimal shadows"
  },
  "options": { "size": "2K", "ar": "3:4", "format": "jpg" }
}

Custom templates — build your own photoshoot brief

System templates cover the most common use cases, but your brand has its own visual language. Custom templates let you codify that language into reusable instruction sets your entire team can share.

Here's how to build one:

1. Create a template — open Templates in the sidebar, click Create template, and give it a name like "Spring 2026 Campaign" and a tool
2. Create presets — start from scratch or copy a system preset and customize it. Adjust pose, background, lighting, and mood to match your brand guidelines
3. Add presets to the template — 3 to 5 presets that cover the angles and styles you need
4. Generate — apply the template to any upload and get consistent outputs across your entire product line

For example, a "Spring 2026 Campaign" template might include:

• Hero shot — wide stance, outdoor garden, soft morning light
• Detail shot — upper body crop, neutral studio, flat lighting for texture
• Lifestyle shot — walking, park setting, golden hour
• Social crop — three-quarter body, pastel wall, bright daylight

Once created, share your template with your team group. Everyone generates with the same presets, ensuring visual consistency across photographers, markets, and seasons.

Tips for best results with presets

1. Start with system presets, customize from there. The built-in templates are battle-tested across thousands of products. Use them as-is or as starting points for your own.

2. Match output resolution to your channel. Use 4K for print and high-end web, 2K for standard web, and 1K for social thumbnails. Higher resolution costs more credits.

3. Use templates to standardize team output. When everyone uses the same presets, your catalog looks consistent regardless of who processed the images.

4. Test presets on 2-3 products before full batches. Run a small test with different garment types (tops, bottoms, outerwear) to verify the preset works well across your product range.

5. Create separate templates per market or channel. Your PDP shots for your main site might need different framing than your marketplace listings. Separate templates keep each channel consistent.

What's next

Ready to try templates on your own products?

Start generating — sign up, upload your flat-lay images, pick a template, and see multiple styled outputs in minutes.

Explore more On-Model capabilities:

• Scaling product photography — batch workflows for processing thousands of SKUs
• Brand Identity guide — creating and managing consistent AI model identities
• Flat-to-Model guide — step-by-step tutorial for converting flat-lay images
• AI vs Traditional photography — the full cost and quality comparison