Looks: Color Grading for AI Fashion Photos

A great AI-generated fashion photo can still look a little too clean. Every edge is sharp, the blacks are perfectly black, the whites are perfectly white, and the colors sit exactly where the scene put them. Real photography rarely looks like that. Film, lenses and the way a photographer color grades a set all leave a finish behind, and that finish is a big part of why a campaign feels like one campaign.

Looks bring that finish to your templates. A look is a color grade plus film texture, applied after generation to every image the template produces, on every product and every run. It is the simplest way to take the "AI look" off a set and give it the consistent feel of a real shoot.

Nine color grading looks, in three families

The previous film filter could add grain and a touch of fade. Looks go much further: tone, color, warmth, black and white, glow and grain, combined into nine finished styles. Here is the same image in each of them.

• Soft Matte. Matte blacks, softened detail, muted cool tones and fine grain. It takes the digital edge off without announcing a style, which makes it the safe choice for almost any template.
• Bright & Airy. Bright, low contrast and clean, with slightly cool whites. Made for lifestyle e-commerce, spring and summer, basics and kidswear.
• Warm Neutral. Creamy whites, beige midtones and quiet color. The calm, premium finish of minimal and quiet-luxury brands.

• Vibrant. Rich, saturated color and strong contrast, with skin kept natural. For colorful collections and campaigns where the colors are the point.
• Golden Film. Warm amber tones, lifted blacks and a soft glow in the highlights. Resort, summer, romantic and outdoor scenes.
• High Contrast. Deep blacks, bright whites and crisp detail, with colors kept natural. Streetwear, sneakers and bold editorial. Because it deepens the shadows, it shows a little less detail in very dark garments.

• Cinematic. Darker, muted and moody, with amber highlights and a vignette. Outerwear, autumn and winter, moody editorial.
• Faded 70s. Washed-out blacks, warm highlights, cool shadows and coarse grain. Retro, denim and nostalgic campaigns.
• B&W. Punchy black and white with deep blacks and bright skin. Campaigns, lookbooks and brand imagery.

Two more options sit next to the nine. Original colours leaves the image exactly as generated, which is the right choice when color accuracy matters most. Standard grain is the light film grain every template has had until now, and it stays the default for templates without a look.

Consistent color across the whole set

The point of a look is consistency. It is applied to the whole frame of every output, so a set of ten products shot from one template reads as one shoot, not ten. That matters most on a product listing page or a campaign grid, where one image graded differently from its neighbors stands out immediately.

Fine-tune a look, or build your own

The nine looks are starting points, not a fixed menu.

Intensity sets how strongly a look is applied, from a subtle touch to the full effect. Golden Film at half strength keeps the warmth but stays much closer to the original.

Fine-tune opens the controls behind every look, grouped by what they change:

• Tone: contrast, black lift, white point and midtones.
• Colour: saturation, warmth, tint, and a black and white switch.
• Film: grain, grain size, halation, softness and vignette.

Each control comes with a one-line explanation and labels at both ends, like Flat to Punchy or Clean to Grainy, so you always know which way a slider takes the image. Only what you change is saved, and Reset takes you straight back to the look.

Prefer to start from scratch? Custom gives you the same controls from a neutral starting point, so you can build a color grade that matches your brand exactly.

The last image is the B&W look with three changes: lifted blacks, lower contrast and heavier grain. The result is a soft, faded black and white print, and it took about ten seconds.

Where to find Looks in the template editor

Looks live in the template editor, for Flat-to-Model and Create Packshot templates. Open a template, go to Include workflow settings, and turn on Post-processing. The Look / Filter row appears right below it, showing the current look with a small preview.

Click the pencil to open Choose a look. On the left, a large preview with a slider you can drag to compare the original with the look. On the right, every look as an image card, grouped into Natural, Colour and Mood.

Under the cards you will find the look's description, the light it works best with, the Intensity slider and Fine-tune.

Nothing changes until you click Apply look, and the template keeps the look for every job you run with it, including Bulk Create.

The template builder picks a look for you

When you build a template by chatting, the builder now reads the mood of your brief and proposes the look that fits. Describe a summer resort shoot and it suggests Golden Film, a streetwear drop gets High Contrast, a quiet-luxury knitwear line gets Warm Neutral. It tells you which look it chose and why, and you can ask for a different one at any time.

Choosing or changing a look costs nothing and never rewrites your shots. While the brief is still being written, the builder also adds the light the look needs to the shoot description, so the photos and the finish are made for each other.

Frequently asked questions

Do looks change the color of my garments?

Yes. A look grades the whole image, garments included: Warm Neutral warms white prints toward cream, and B&W removes color entirely. For color-accurate product pages, choose Original colours.

What happens to my existing templates?

Nothing changes. Templates that use the previous film filter keep producing exactly the same images. You can switch them to a look, or convert their settings into a custom look, whenever you like.

Does a look override Force flat background?

No. If a template locks the background to an exact color, that color is kept, and the look is applied to everything else.

Which look should I start with?

Soft Matte. It removes the over-clean digital finish without imposing a style, so it suits almost any brand. Move to a stronger look once you know the mood you want.

Open one of your templates, pick a look and run it on a few products. If you are new to templates, our guide to editing a template is a good place to start.