On-Model partners with GUTEMARKEN

On-Model by PiktID becomes official AI content creation platform for GUTEMARKEN partner brands

Klagenfurt / Munich, August 2026

On-Model by PiktID and GUTEMARKEN announce their collaboration to support scalable, marketplace-compliant fashion content creation for brands across Europe.

Through the partnership, On-Model by PiktID becomes an official AI-powered content creation platform available to GUTEMARKEN partner brands, supporting the creation of marketplace-ready visuals for channels such as Zalando, About You, Amazon, OTTO and other leading e-commerce platforms.

GUTEMARKEN works with more than 100 fashion and lifestyle brands and enables them to scale e-commerce operations across marketplaces through a centralized infrastructure for marketplace management, fulfillment, logistics and digital commerce operations.

The collaboration focuses on helping brands accelerate content production while meeting marketplace-specific visual requirements and maintaining brand consistency. Using existing product imagery such as flat-lays, ghost mannequins or supplier assets, brands can generate on-model studio images, lifestyle visuals and additional e-commerce content without additional photo shoots.

Why it matters

As marketplace requirements continue to increase, many fashion brands face growing challenges with image compliance, rejected product visuals and delays in product launches. Different marketplaces require different image formats, framing standards, backgrounds and styling rules, creating operational complexity and slowing down time to market for e-commerce teams.

"Marketplace requirements continue to increase, while brands are expected to launch products faster and more efficiently than ever before," said Jernej Dvoršak, Co-founder of PiktID. "Together with GUTEMARKEN, we want to make high quality, marketplace compliant visual production more accessible and scalable for fashion brands of all sizes."

The workflows are designed specifically for fashion e-commerce and support consistent output creation across markets, with a focus on realism, garment accuracy and brand-aligned visual identity.

"Brands are under enormous pressure to launch products faster while simultaneously meeting increasingly strict marketplace requirements," adds Andreas Kuffner, Head of Business Development at GUTEMARKEN. "AI supported workflows can help reduce operational bottlenecks and significantly simplify scalable content production for e-commerce teams."

The partnership also aims to simplify content adaptation for different marketplaces and regions, helping brands create compliant assets at scale while reducing operational complexity and production overhead.

What the workflow produces

The examples below were created with On-Model's Flat-to-Model templates. Each set starts from a single flat-lay and returns a coordinated group of on-model images in one consistent look, with the garment preserved as photographed.

Marketplace-ready studio

The Catalog Full Studio template covers the frames a product detail page usually needs: a clean full-body front, a back view and a waist-up crop, all on the same white background and all from one flat-lay. Output dimensions can be set per channel, which is what most marketplace image specs come down to.

Lifestyle, on location

The same input can go somewhere else entirely. Canal Film places the outfit in a warm European city setting with a film-grade finish, useful for campaign pages, newsletters and social.

Colour-led studio

Studio Neon keeps the studio discipline but swaps the backdrop for a graded gradient, for seasonal drops and campaign banners that still need product clarity.

Streetwear context

Urban Streetwear puts a casual set into a night-time city scene, matching the tone streetwear buyers expect on category and campaign pages.

Seasonal and swimwear

Lighthouse handles the categories that are hardest to shoot on schedule, where the product often has to go live months before the season.

The template decides the destination. The product stays exactly as photographed, which is what keeps a whole catalog consistent when it runs at scale.

About On-Model by PiktID

On-Model by PiktID is an AI-powered fashion content creation platform helping brands transform existing product imagery into realistic on-model, studio and lifestyle content for e-commerce and marketplace use.

About GUTEMARKEN

GUTEMARKEN is a Munich-based e-commerce and marketplace partner for fashion and lifestyle brands, enabling brands to scale across leading marketplaces and digital channels through centralized e-commerce infrastructure and services. More at gutemarken.com.