Brand-owned AI models
Create Identity
Generate brand-owned AI fashion models from a brief or a reference photo. Pick your favorite, save it to your library, and reuse it across every Model Swap and Flat-to-Model job. No casting, no contracts.
How It Works
Set the attributes you want, or start from a reference photo
Why Create Identity?
Build a cast of brand-owned AI models you can use forever, without the cost and scheduling of a traditional shoot.
Brand-Owned Forever
Every identity you generate is private to your account and yours to keep. No model contracts, no licensing, no reshoots when a face is unavailable.
No Casting Required
Skip casting calls, agency fees, and shoot scheduling. Describe the model you need and generate a finished face in seconds.
Attribute-Level Control
Dial in gender, age, ethnicity, hair, and more — or start from a reference photo and let the brief fill itself automatically.
Consistent & Reusable
Every identity shares the same clean studio treatment, and works in any Model Swap or Flat-to-Model job exactly like an uploaded model.
Use Cases
One brief becomes a model you own — ready for every campaign, season, and channel.
Build a House Cast
Create a roster of signature faces that represent your brand consistently across every campaign and season.
Diverse Representation
Generate models across ages, ethnicities, and looks to reflect the full range of your customer base.
Match an Aesthetic
Start from a reference photo and generate a brand-new face that fits your existing visual style.
Always-Available Talent
No scheduling, no availability windows. Your models are ready the moment you need them.
Ready to build your cast?
Describe a model or upload a reference, generate it in seconds, and reuse it across every job. Available on every plan.