Sunsets: Campaign & E-Commerce Imagery
How California swimwear label Sunsets turns one product image into campaign lifestyle and clean e-commerce visuals, through to published 2027 catalogs.
- Industry
- Swimwear
- Location
- California, USA
“On-Model has become an important part of how we create visual content. We use it for both lifestyle campaign imagery and e-commerce photography, allowing us to present our collections across different channels while staying true to our brand. The flexibility to create new content from existing product images helps us respond faster to changing marketing needs without compromising the accuracy of the products we sell.”
For more than 40 years, Sunsets has designed premium swimwear from its home in California, known for exceptional fit, a signature separates concept and timeless style. As the brand produces both aspirational campaign imagery and high-volume e-commerce photography, keeping a consistent visual identity while staying agile has become central to how it creates content.
Sunsets uses On-Model by PiktID to create both, starting from the product images it already has.
You can jump straight to the published 2027 catalogs, or read on to see how the imagery is made.
One platform for campaign and product content
To simplify content creation across very different use cases, Sunsets generates both campaign-style lifestyle imagery and clean e-commerce photography from existing product images. The same product can be placed in an aspirational outdoor location for a seasonal campaign, or turned into a consistent studio image for the online store and retail partners, without organising a separate photoshoot for every collection or channel.
From a single set of product images, the team builds editorial on-model imagery for campaigns.
Because the workflow starts from the garment, one product can carry a whole campaign. The same striped bikini becomes three distinct scenes, ready for different placements and seasons.
A black tankini photographed flat turns into a relaxed on-location shot.
Studio-clean for every storefront
The same source images also produce clean, consistent studio photography for product pages and retail partners: front-facing, evenly lit and uniform across the range, whether the piece is swimwear or resortwear.
The workflow reaches beyond swimwear to the resortwear line, keeping the same studio look across categories.
For products that sell on the packshot alone, the same imagery becomes clean product packshots for the product page.
The proof: published 2027 catalogs
The value shows up where it counts, in what ships. Sunsets built its 2027 catalogs, including Escape, Pacifica and Resortwear, using imagery created with On-Model: editorial covers, full-page campaign spreads and the e-commerce line sheets that carry every style and size. The pages below are screenshots from those catalogs, which were produced for print as well as online.
About Sunsets
Founded in California, Sunsets has designed premium swimwear for more than four decades. Known for its fit, quality and innovative separates concept, the brand offers a wide range of collections that pair timeless design with everyday comfort, serving both retailers and consumers. Learn more at sunsetsinc.com.
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