Garment Recolor: Colorways in Minutes

A proven style rarely sells in one color. It sells in a run of colorways: the same cut in burgundy, in navy, in a seasonal print. The problem is imagery. Traditionally every colorway needs its own sample and its own photoshoot before it can reach a product page, which is slow and expensive once a catalog has dozens of SKUs per style.

Garment Recolor removes that bottleneck. You take a product you have already photographed, point at one garment, choose a new color or pattern, and get a fresh colorway back, consistent across every image in the job. The fabric, fit, and lighting stay exactly as shot. Only the color changes.

This guide walks through the whole flow in the On-Model app, from picking the garment to a full, matched set of colorways.

What you'll need

• An On-Model account. Sign up free if you haven't already.
• A set of product images, on-model or packshot. The images you already use for the product page are perfect.
• A target color or pattern: a hex value, a reference image, or a plain-language instruction.

Step 1: Pick the garment to recolor

A product image often has more than one item in it: a top, trousers, shoes. Garment Recolor changes only the piece you point at. Name the garment you want, and everything else in the frame stays untouched. When there is a single clear item, it can be auto-detected for you.

Step 2: Set the color or pattern

Tell On-Model what you want, three ways, used alone or together:

• A text instruction, for example "make it denim."
• A reference image: upload a swatch, a Pantone chip, or a photo of the exact pattern, and the color and print are read from it.
• A combination: a reference image for the pattern plus a note to nudge the shade.

Pick a solid color, choose a pattern, or upload your own reference. It is not limited to flat colors. For this walkthrough we point at the trousers and set a denim pattern:

Step 3: Keep it consistent across the set

This is the part that matters most. A product page shows the same item from several angles, and the colorway has to line up on every one. Recolor each shot by hand and the pattern drifts from image to image, and the set looks wrong.

Garment Recolor applies the target once and matches it across the whole job. Both shots go in together and come back with the same denim wash, the white shirt untouched in each:

The denim lands identically on both poses, so the standing and seated shots read as the same product. That set-wide consistency, not a single pretty edit, is what makes the output usable as real product imagery.

One garment, every colorway

Once a garment is set up, the colors are just inputs. From a single source photo you can spin up the whole range, solids and prints alike, each one keeping the fabric and the chest logo exactly as they were:

Four colorways, one upload, no new samples and no reshoot. The white chest logo stays put through every one.

No model required: recolor packshots in batch

There does not need to be a model in the shot, and it does not stop at one image. Point at the garment, set the target, and the whole batch comes back recolored together. Here a pair of flip-flops, shot as plain packshots, is recolored from its teal palm print into a lava-and-sparks pattern, both shots matched in a single job:

Every strap shadow and sole edge is preserved. The same target lands identically on both, so a multi-angle packshot set stays consistent without touching each file by hand.

Where it pays off

• New colorways without a reshoot. Launch a style in every color from one set of photos. A traditional on-model image runs roughly €25 to €150 each (see our fashion photography cost analysis); a recolored variant is a fraction of that.
• Seasonal refresh. Re-release proven products in this season's palette without booking the studio again.
• A/B test colors. Try color options on the product page before committing to production samples.
• Fix off-brand color. Correct a garment to an exact brand color, consistently across the catalog.

Tips for clean recolors

1. Use your best source shot. Even lighting and a clearly visible garment give the AI the most to work with.
2. Be specific about the target. A hex value or a reference swatch beats a vague color name when brand accuracy matters.
3. Name the garment when the frame is busy. It keeps the recolor on the right piece and leaves the rest untouched.
4. Recolor the whole set in one job. That is what keeps a colorway matched across every pose and angle.

What's next

You have turned one product photo into a full run of colorways. From here you can:

• Style new looks. Use Flat-to-Model to put a garment on a model, then recolor it into every colorway.
• Scale up. Run batch jobs to recolor whole categories at once.
• Integrate via API. Wire Garment Recolor into your product pipeline.

Ready to try it with your own products? Head to the On-Model app.