Definition
Packshot
A packshot is a clean, standalone product photo, typically on a plain or white background, used to show an item clearly on a listing.
Also called: pack shot, product packshot, still life packshot.
A packshot is a product photographed on its own against a plain background, usually white, with even lighting and no distractions. The goal is clarity: the item is shown accurately, in full, so a shopper can judge it and a marketplace can display it consistently next to everything else. Packshots are the backbone of catalog photography because they are fast to produce, easy to standardize, and required by most marketplace image specs.
In fashion, "packshot" covers several styles: flat-lay (the garment laid flat from above), ghost mannequin (the garment shaped as if worn, with the mannequin removed), white cutout (the product isolated on pure white), and marketing-ready (a styled still life). The same garment is often needed in more than one style for different placements.
Put it to work
Related terms
Ghost Mannequin
The ghost mannequin (or invisible mannequin) effect shows a garment with the full three-dimensional shape of a body while the mannequin itself is removed.
Flat Lay Photography
Flat lay photography shoots a product arranged flat on a surface and captured from directly above, giving a clean top-down view.
Hero Product Image
A hero product image is the primary, most prominent photo of a product, the first and largest image a shopper sees on a listing or landing page.
Try it on your own products.
Turn the photos you already have into hero images, packshots, and on-model shots. First images free, no credit card required.